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Promotion type:

Sales promotion

Objectives:

In line with their ethical stance on healthy eating, Nestlé briefed Lifestyle to try and encourage families to participate in sporting activity, strengthening the link between Nestlé and healthy living.

Mechanic:

The initial offer targeted free participation for kids and adults across a range of sporting activity. This has remained throughout as the campaign has expanded, with further rewards taking in experience days. On pack vouchers can be redeemed at venues across the UK and Eire. Alternatively they can be collected and redeemed for a range of higher value activities by sending the vouchers to Lifestyle Incentives with an SAE. Experience vouchers are sent out within 14 days. Supporting websites allow customers to search for their nearest venues and choose which experiences they want.

Rewards:

The campaign is now into its fourth year, with over 5,000 participating venues across a wide range of sporting activities and experiences. The 17 sporting activities available include soccer lessons with Brazilian Soccer Schools, swimming, gymnastics and martial arts. And the 17 experiences available include sphering, white water rafting, falconry, go karting and gliding.

Website:

www.nestle-gofree.co.uk

Promotion type:

Sales promotion

Objectives:

Proctor and Gamble briefed Lifestyle to create a point of difference from that of competitors whilst helping build on the previous ‘champion whites’ campaigns. Another key objective was to try and enhance the association of Ariel with tennis and the Lawn Tennis Association and create significant inroads into the key competitor’s core markets.

Mechanic:

To claim their tennis lesson consumers were asked to mail their till receipt and a C5 stamped addressed envelope to the offer address. In return they received a booklet containing a voucher for one free introductory tennis lesson lasting up to one hour with over 300 qualified coaches nationwide and valued at up to £40. In store support included endaisle displays with hanging banners, shelf barkers, A5 leaflets and shippers. The campaign was supported by TV and radio advertising featuring Tim Henman as well as on pack promotion.

Rewards:

The offer to customers was a free tennis lesson from an LTA licensed, qualified coach in return for the purchase of any Ariel product.

Promotion type:

Loyalty, sales promotion

Objectives:

Travis Perkins were looking for a loyalty scheme, aimed at trade customers, which would reward increased spend from consumers.

Mechanic:

The initial six month run is limited to 25,000 customers, to measure response rates, sign up and impact. Customers are invited to sign up via a targeted mailer, with a secondary mailer to customers who haven’t initially signed up. Sign up is via a simple online form, with customers needing their account details to log in. Once online, their points balance is updated via a regular data feed from Travis Perkins, and can be used to select gifts from the site. Customers can see their targets, account balance, previous gifts and all available rewards. Personalised data will also show them rewards that are available with their next spend.

Rewards:

Qualifying customers can choose from hundreds of prizes. Prizes are categorised into fives main areas: family activities; experiences and breaks; gifts and electricals; magazine subscriptions; and everyday discounts. Additional rewards are introduced in themes according to time of year.

Website:

http://travisperkinsdev.lifestyleincentives.co.uk/
username: demo, password: demo

Promotion type:

Sales promotion

Objectives:

O2 wanted to develop a scheme to promote handset sales and increase product knowledge surrounding the launch of two Xda handset models. The O2 Xda Orbit 2 and Xda Stellar models were promoted via an internal campaign linking all channels of the business: retail, retention and upgrades, online and customer service. Both models feature satellite navigation systems and O2 wanted this to be central to the campaign theme.

Mechanic:

Lifestyle Incentives used a prize draw mechanic, with over 1,000 driving experiences to be won. Staff gained an entry in the prize draw for every handset they sold, and for successfully completing an online product knowledge quiz on the two devices. Participants had up to three chances to score at least 80% on the quiz to gain entry to the prize draw. Winners were notified after each prize draw, and received their voucher in a presentation wallet. Lifestyle also arranged for Ferraris to be on display in the main O2 call centres to promote the campaign.

Rewards:

Over 1,000 driving experiences could be won in the draw, including star-prize formula one driving days, Ferrari driving days, rally driving experiences, 4x4 driving experiences, quad biking experiences, and go karting experiences. Alternative beauty and pamper experiences were also available for those not able to drive.

Website:

www.o2drive.co.uk
for a demonstration use the password ‘o2demo’

Promotion type:

Sales promotion

Objectives:

To create an incentive for both staff and trade members to maximise promotion and sales of Red Bull drinks products.

Mechanic:

Trade members, on purchase of specified volumes, and staff members, on completion of targets, were eligible for a free flight to either Europe. Lifestyle were sent the qualifying database on a weekly basis and issued vouchers as and when required.

Rewards:

A free flight for one person to a selection of European and USA destinations. The destinations included: Amsterdam, Atlanta, Barcelona, Boston, Brussels, Chicago, Copenhagen, Detroit, Dublin, Miani, Milan, New York, Nice, Paris, Philadelphia and Washington.

Promotion type:

Sales promotion

Objectives:

The initial brief was to create an incentive for new Debenhams Mastercard holders, as part of an introductory pack. Debenhams required an offer to fit in with a portfolio of their own offers, that could be communicated on the introductory leaflet sent to all new customers. Due to the appeal of the offer, the scheme was then introduced to card holders across 10 stores supported by Santander.

Mechanic:

The initial Debenhams campaign saw the voucher included as part of the leaflet sent to all new cardholders. Customers could check for their nearest salon at www.lifestyleincentives.co.uk/debenhams. They simply called ahead to book, and used the voucher when they came to pay. In the later campaigns, cardholders had to spend a set amount over the qualifying period, and then received the voucher with their next statement. Each offer had an individually tailored website for their customers with post code search and full terms and conditions.

Rewards:

Customers received a voucher worth 50% off a range of beauty treatments at over 400 salons nationwide.

Websites:

www.lifestyleincentives.co.uk/missselfridge
www.lifestyleincentives.co.uk/wallis
www.debenhamsbeauty.co.uk
www.lifestyleincentives.co.uk/evans
www.lifestyleincentives.co.uk/outfit
www.lifestyleincentives.co.uk/riverisland
www.lifestyleincentives.co.uk/dorothyperkins
www.lifestyleincentives.co.uk/russellandbromley
www.lifestyleincentives.co.uk/burton

Promotion type:

Sales promotion

Objectives:

Following the success of the ‘James Martin’ cookbook giveaway earlier in the year, Jus-Rol wished to boost pre-Christmas sales.

Mechanic:

The pack was re-designed to market the offer, and include promotional tokens which the consumer sent in. In order to receive their trays, consumers who buy any two promotional packs of Jus-Rol Chilled Pastry simply send in their proof of purchase along with a postal order or stamps to the value of £2.50 towards postage.

Rewards:

A Pyrex non-stick flan pan and baking tray worth £15.00